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Some of my work
Below are unordered links to a random selection of past projects that I developed and/or executed for organizations to help shape their brand and drive growth.
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As a marketing leader, my expertise spans product and growth marketing. With a background in creative writing and content strategy, I have combined a narrative-centric background with a data-driven, specialized approach to building out successful marketing functions and go-to-market strategies that have fostered expansion in both startups and large corporations.
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I was also Managing Director at a local civic media nonprofit where I helped create a sustainable business model, while leading operations, development, editorial programming, live-event management and growth that helped the organization 2x growth and surpass 1M in total audience and achieve financial stability.
Currently, I work as a fractional Product Marketing and content consultant where I help organizations bring narrative depth to their go-to-market process and content products specializing in newsletters and new forms of micro-media.
Practice-Driven Culture
Whitepaper I wrote, co-designed, and amplified for edtech startup Practice (acquired by Instructure).
Continuous Learning
Whitepaper I wrote, co-designed, and amplified for edtech startup Practice (acquired by Instructure).
Practice-Driven Sales Handbook
Handbook I wrote, co-designed, and amplified for edtech startup Practice (acquired by Instructure).
Learn Smarter Newsletter
Edtech newsletter I helped launch, grow, manage and edit for edtech startup Practice (acquired by Instructure).
The Data Point
Data journalism articles, blog posts, webinars, and newsletter editions that I wrote for business intelligence startup, RJMetrics (acquired by Magento).
Data Science Roundup
Newsletter I pitched, created, wrote and launched for business intelligence startup RJMetrics, which went on to become The Analytics Engineering Roundup produced by dbt Labs.
Data Jawn (First Annual)
Project managed and lead the creation of the first annual Data Jawn, an event aimed at bringing together Philly’s data community, which is still in existence today.
The Philadelphia Citizen
Managing Director at a nonprofit, civic media organization where I formulated a sustainable business model while managing all aspects of operations, programming, and both editorial and operational growth.
Ideas We Should Steal Festival
Managed all aspects of The Citizen's annual signature in-person event with 500+ attendees and high-profile guests such as: John Oliver, Ali Velshi, Gov. Josh Shapiro, AG Letitia James, Josh Kopelman, Michael Rubin, and others.
Practice
Rebranded and successfully launched higher-ed edtech learning software startup into a corporate training solution, including creating new brand identity, logo, website, GTM product strategy in under five months.
Bridge
Led growth and product marketing for Instructure's corporate employee development platform, Bridge.
Big Top Bridge
Helped conceptualize, plan, manage, and launch Instructure's first corporate user event, Big Top Bridge at InstructureCon.
